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These are comparable to and much cheaper than your leading prestige makeup brand's retractable pencils like Anastasia or Benefit. The pricing is affordable for professionals since it's intended as more of a retail product. Sometimes I'll find clients who aren't highly skilled at makeup or brows get overwhelmed when there are so many shade options. It can be frustrating for them to choose, so it's super helpful that there are simply 3 colors in this collection. I think these are best for a simple or light fill-in, nothing too dramatic unless it's the perfect hair match. The formula is smooth and blends well but is textured enough to stay on the brow and skin throughout the day. I always give my clients a quick tutorial on how to get more of a complete brow at the end of any brow design service (wax, henna, tint, etc.). These are ideal as a finishing touch and are a reasonably priced add-on for clients. I also got the Elleebana retail display for these from LashBeePro, since it's a nice showcase and helps me remember to put one aside for my client.