LinkedIn has a reputation of being a confusing platform meant only for hyper-professionals, such as lawyers or bankers. Although that was indeed the culture surrounding the platform at first, it is now becoming as universal as Facebook. Here are stats from 2018 that show how LinkedIn has evolved: 13% of all millennials use LinkedIn, 44% of LinkedIn users earn more than $75,000 per year, and 250 million people are active, daily users of LinkedIn*.
Whether you're a budding lash stylist or a seasoned mega volume artist, there are many ways to capitalize on these stats and use LinkedIn to your salon's or studio's advantage.
Erin Soletki and Anjali Bhatia, Co-Founders of LashBeePro
Develop Your Personal Brand
Personal brands are huge right now. If your lash business doesn't come across as human, it won't matter if you do the best lash lifts in your city; your customer base won’t grow at the highest rate possible. LinkedIn is a great way to amplify your voice and ensure that your message reaches people you don’t otherwise have access to, all from the comfort of your couch.
LinkedIn is currently the platform with the most reach for individual posts, regardless of your number of connections. LinkedIn also provides awesome analytics about the demographics of users in your network or who have seen your posts. A profile filled with relevant posts — such as offering clients a few quick tips for improved retention or the difference between volume and classic lashes — is an excellent way to show what matters most to you and your brand.
- Build a Network of Customers
After advertising your lash services without spending a dime on marketing, you’ll be able to find and attract new customers in your area. LinkedIn is an extremely diverse platform, with users that range from students to entrepreneurs to CEOs of major beauty brands.
LinkedIn has a messaging system for people in and out of your network. You can reach out to professional women who could be interested in lash services. When you contact someone, they’ll be able to look through your profile and determine without too much work on your end whether they like what you're selling. Additionally, the potential client won’t be caught off-guard with business proposals. LinkedIn is for professionals, so these are expected.
- Find Organizations to Collaborate With
LinkedIn is great for Business to Business (B2B) marketing! Because brands are represented both by the people who run them and a LinkedIn page, you have two points of contact for all organizations. Similar to clientele, organizations will not be caught off-guard by a direct message about potential business relationships.
LinkedIn will give you access to organizations to collaborate with or events to attend — like local beauty trade shows! — that you may not have thought of on your own. Even better, it could show you potential businesses or influencers that can help promote your salon services.