Why You And Your Clients Should Use Lash Cleansers
Posted on December 24 2018
Cleansing your lash extensions is an important part of any extension wearer’s daily routine, keeping them healthy and firmly bonded to natural lashes. Foam lash cleansers are one of the best ways to do so! More and more lash artists have begun incorporating them into their aftercare advice reels, and as a result are seeing happier clients (and stylists) alike!
What are the benefits of foam lash cleansers over other cleaning methods?
Well-formulated lash cleansers rinse completely and do not leave a residual film on your eyelashes. Be careful of regular makeup removers masquerading as lash-friendly! A great lash shampoo will be be low on sulfate content, meaning it will not remove moisture from your extensions or loosen the bond.
Good lash shampoos are specifically crafted to gently remove dirt, residue and makeup from eyelashes. Using one at least once a day also significantly boosts lash health. Think of the process as similar to washing your scalp and hair to get rid of invisible oil, dandruff and dirt buildup.
Baby shampoo has historically been popular for lash artists to mix with water to give to clients as a homemade remedy. Unfortunately, it can leave a filmy residue, eventually affecting the strength of the lash bond. Johnson & Johnson has explicitly said these shampoos are not designed for extensions. We recommend only looking at products that have the lash extension life and eye health in mind!
Who uses lash cleansers?
All lash extension wearers should (and often do!) use lash cleansers as part of their aftercare routine.
Many clients have dirtier lashes than normal for several potential reasons. Perhaps they wear a lot of makeup, exercise or work out frequently, or even simply have oilier skin. These conditions can lead to a lot more residue and dirt caking up on lash extensions than for clients who do not wear heavier makeup or work out regularly.
An effective way to help these types of clients with lash retention and maintenance is to give them or recommend they purchase a lash shampoo as part of their appointment.
How do I talk to my client about lash cleansing?
Telling clients they need to “clean more” can be a delicate topic. Rather than straight-up commanding your clients to use a lash cleanser, ask about their usual end-of-day and morning routines. Do they use a particular face wash? If they wear makeup, do they have a favorite remover? Check out whether their products are oil-free, as oils break down adhesive bonds very quickly.
However, even if the client’s products are oil-free, a cleanser formulated particularly for extension-wearers remains the best way to keep lashes healthy, fluffy and attached. Remind them that the best aftercare method is to use that lash shampoo! Make sure they are aware that lashes should be cleaned daily. Emphasize that they will be helping to extend their lash retention and health with a product specifically formulated to do so. Inform them that lash shampoos leave less residue and film on their lashes than other products that might be in their established routine. This in turn means that clients can come in less frequently for fills, saving them tons of time and money!
Clients should also use their cleanser right before a fill to remove all makeup and dirt before lying down — not only will it improve their quality of lashes, but it makes the job easier for you, the lash stylist, as well!
Try giving new clients a small bottle of a cleanser for free with their first lash appointment to encourage them to give these babies a shot! LashBeePro’s own lash shampoos come in 50 mL bottles that are perfect for gifting to new or skeptical clients. You may even want to try retailing them in your salon; you can buy the 50 mL and 100 mL bottles in bulk and sell them to your clients once they see how awesome they are, earning you some extra money along the way!